The Element of Change

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What does carbon look like in the moment of electrified transformation? The Element imagines the magic and mystery of the molecular world.

Carbon Reincarnated

there is a spark

in that moment

when change happens

it’s a flash of light

and then

as if by some unknown

alchemy

something wholly new emerges

atoms collide

molecules are born

sound and color pour out

while electrons dance

it is all so stunning

to think

that our world

is made of invisible things

changing

evolving

all the time

and in this moment

there is one invisible thing

the source of our death

and rebirth

carbon

the element of change

A Planet in Balance

Project: Arbor

Category of One: The planetary renewal company

Archetype: Caregiver

This is the story of rockets for Earth and planetary caretakers. It's about operating from the heart with visions of a solar punk future in tune with nature's intelligence and beauty. It's how about how the same technology that can take us to Mars and beyond can also be used to save life here on Earth. We can restore and renew our planet with biomimetic technology that works in harmony with nature's natural rhythmns to create waste-free, fossil-free, negative-emissions clean energy. Founded by a team of former Space X scientists and engineers, Arbor is on a mission to help build a truly sustainable civilization in tune ecology and the greater biorhytms of our planet.

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here we stand

at this bright horizon

the thin veil that lies between us and the future

called to be the caretakers of this planet

called to shine light upon ourselves

with open minds and brave hearts

on the other side

lush and green

kind and bright

a world in tune

a planet in balance

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sound edit 1: mr. rogers theme

sound edit 2: Beasts of the Southern Wild "The Bathtub"

A World Made from Air

Welcome to the Carbon Revolution

While carbon capture, storage and utilization (CCU) get most of the attention, carbon transformation is the most critical climate strategy we need now.

Carbon transformation is turning CO2 into chemicals, materials and fuels that today are made from refining fossil fuels. It's made possible by new electrochemical technology that splits CO2 into CO, oxygen and water.

We talk of the "energy" transition, but the truth is the elimination of fossil fuels is about more than energy. It's materials and compounds that go into making (just about) everything, including pharma and food.

We can make the same products and fuels from air that today is made from oil.

The truth is, brands have more power than we realize to de-fossilize global supply chains by partnering with a new generation of industrial-scale climate tech companies.

It's about deeply transforming products and supply chains at the molecular level. It means partnering with climate tech companies who have real solutions today that can eliminate the need for fossil fuels in materials, fuels, critical molecular compounds (aka chemicals), building materials, energy systems and food systems.

We realized this isn't sustainability as usual, this was about transforming business at the molecular level.

The scale of this impact can't be overstated.

Beyond sustainability measures, a new reality awaits on the other side of #climatetransformation / #carbontransformation.